Blog
We Got This Covered (Sports Blog) – May 14th, 2012
Everyone loves a good underdog story. That especially holds true in the world of sports. Whether it be scripted film or a documentary, a good sports underdog movie can resonate with everybody. The Cheer Ambassadors is an example of this. It’s the story of the Thai National Cheerleading Team and their struggle to get off the streets and out of the rice fields, and make it all the way to the World Championships in Orlando, Florida.
http://wegotthiscovered.com/movies/interview-luke-cassadydorion-director-cheer-ambassadors/
Gavroche Magazine – April 2012
Gavroche, a French magazine based in Thailand, put us on their April 2012 issue cover. If you can read French, download the full article here.
Internet Pre-Release
Our film is currently touring film festivals and at the end of the year will be released on platforms like iTunes, Amazon and Netflix. After every showing, we’ve had people come up to us and tell us how uplifting the film was and how they walked out of the theater feeling good.
Since we’ve had such demand from people who don’t live near festivals or live in countries where common VOD platforms don’t work, we’ve decided to do a special internet pre-release through a partnership with Prescreen.
The film is available to watch until the middle of June at this link:
https://prescreen.com/movie/The-Cheer-Ambassadors?st=fbEvent#autoplay
There is a small rental fee paid through the site, but know that all money we make gets invested right back into the film. By watching it now, you help us pay for finishing post-production and for marketing and advertising.
THANK YOU!
Wise Kwai, March 27th, 2012
The mysterious Wise Kwai was at our Salaya screening and posted this review afterwards. He gave us a 4/5 and opened with this great line
“It’s the type of uplifting, inspirational story I usually run screaming from. But The Cheer Ambassadors, about plucky Thai cheerleaders who beat the odds to be ranked among the best squads in the world, won me over with boundless enthusiasm and a side trip into the darker aspects of human nature.”
Cover Story in Guru Magazine, March 23rd, 2012
Big, big thanks to Guru Magazine for putting us on the cover of their magazine on the Friday before the Salaya Documentary Festival …. The magazine is a bit too large to wedge in my scanner, so I shot it with my iPhone. It’s probably easier to read the article at the link below, but feel free to click on the pics for a bigger version.
Screening in Singapore
European Premiere: 60°N Os International Film Festival (Norway)

Good news, we’re going just confirmed our first European screening, we will be the only Thai film showing at the 60°N Os International Film Festival in Norway this April 21st-28th. For all of our fans in Norway, the festival location is the town of Os, 30 kilometers south ofBergen, Norway’s second largest city.
Here’s information about the festival from their site:
“60°N unites the riveting coastal landscape of Western Norway and the culture of cinema in top-modern culture hall Oseana, directly on the fjord in Os outside Bergen, Norway.
Held in the apex of the Norwegian spring, the festival transcends the darkened auditorium to bring the celebration of film and cinema into the entire community and beyond.
The eight days of festivities includes industry events, parties, our famous film quiz, a separate children’s programme and party, and black-tie awards ceremony, and much more.
Although 60°N is held for the first time in 2012, it has roots going back more than a decade with the illustrious WT-festival, widely regarded as the most charming film festival in Norway. Although 60°N is a much larger and upscaled event, it is a spoken goal to maintain the charm, singularity and rustic glam the Os International Film Festival is already known for.”
60n.no/en/
facebook.com/60nfestival
twitter.com/60nfestival
One of the exciting things about cheerleading is that with over 4,000,000 cheerleaders across the world, we’re bound to meet fellow fans everywhere we go. Check out these screen grabs from our film of Thailand and Norway celebrating together.
Salaya International Documentary Festival

On Sunday March 25th at 13:00, we will screen out film at the 2nd Salaya International Documentary Festival at Srisalaya Theater in Film Archive (Phuttamonthon Sai 5 Rd). The festival location is about 90-120 minutes outside of Bangkok (depending on traffic), but it’s easy enough to get to. Here’s a Google map that shows the location, you can also print out this map in Thai and show it to any taxi driver. You can also take public transportation, airconditioned buses 515, 547, 84ก or normal buses 123, 124, 125, 84ก all stop there.
Here’s the address in Thai too ….
หอภาพยนตร์ (องค์การมหาชน)
94 หมู่ 3 ถนนพุทธมณฑล สาย 5
พุทธมณฑล นครปฐม 73170
โทรศัพท์ 02 4822013-14
Thai Cheerleaders Documentary Draws Applause – Wall Street Journal – February 2012
Big thanks to the Wall Street Journal for this piece, you can read it on their site here or download an archived PDF here.
The Cheer Ambassadors – attitude thailand – February 2012 (Thai Language)
Click the image to download the full article.







